Privacy Policy
Effective date: July, 1 2025
Structure That Sticks ("we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to our website, landing pages, Facebook/Meta lead forms, email and SMS campaigns, and any other services that link to this Policy (collectively, the "Services").
If you do not agree with this Policy, please do not use the Services.
1. Information We Collect
We collect information in three ways: you provide it, we collect it automatically, and we receive it from third parties.
1.1 Information you provide
Contact details: name, business name, role/title, email, phone number, city/state.
Business information: revenue ranges, service mix, team size, operational challenges, and project goals submitted through forms or during consultations.
Communications: messages, emails, call notes, meeting recordings or transcripts (if you consent).
Payment information: if you purchase services, our PCI-compliant payment processor collects billing details (we do not store full card numbers).
1.2 Information collected automatically
Usage data: pages viewed, referring pages, links clicked, time on page, device type, browser, and IP address.
Cookies and similar technologies: used for analytics, ad measurement, and to remember preferences. See Cookies & Tracking below.
1.3 Information from third parties
Advertising platforms: Facebook/Meta, Google, LinkedIn may send us your lead form details and attribution data when you opt in.
Tools & integrations: Zapier, CRM, email/SMS providers, calendar tools, and analytics platforms process your data on our behalf.
2. How We Use Your Information
We use your information to:
Provide and improve the Services and deliver requested content, assessments, and proposals.
Respond to inquiries and schedule consultations.
Send marketing communications (email/SMS) when you opt in, and allow you to unsubscribe at any time.
Personalize ads and measure performance on platforms like Facebook/Meta and Google (subject to your consent where required).
Create aggregated, de‑identified insights to improve our offerings.
Comply with legal obligations, enforce agreements, and protect the security of the Services.
Legal bases (EEA/UK visitors): consent, contract performance, legitimate interests (e.g., marketing to existing customers, service improvement), and legal compliance.
3. How We Share Information
We do not sell your personal information. We may share it with:
Service providers / processors who support our operations (hosting, analytics, CRM, email/SMS, payment processing, scheduling, file storage). They may only use your data per our instructions.
Advertising partners to run and measure campaigns (e.g., Meta, Google). We may use hashed identifiers for audience matching where permitted.
Professional advisors (lawyers, accountants) under confidentiality.
Authorities or third parties when required by law or to protect rights, safety, or prevent fraud.
In a business transfer, if we undergo a merger, sale, or restructuring, your data may transfer as part of that transaction.
4. Cookies & Tracking
We and our partners use cookies, pixels, and similar technologies to operate the site, understand performance, and personalize ads. You can control cookies via your browser settings. Some features may not function properly without cookies.
To manage interest‑based advertising, you can visit:
YourAdChoices (Canada): https://youradchoices.ca/
EU choices: https://www.youronlinechoices.eu/
5. Data Retention
We keep personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Lead data is typically reviewed and pruned on a rolling 24‑month basis unless you become a client or ask us to delete it sooner.
6. Your Choices
Email: Click Unsubscribe in any marketing email.
SMS: Reply STOP to opt out of texts; HELP for help.
Cookies & ads: Use browser controls and links above.
Access, correction, deletion: Contact us using the details below. We will respond as required by applicable law.
7. Region‑Specific Rights
California (CCPA/CPRA)
California residents have the right to request:
Access to the categories and specific pieces of personal information we collected about you;
Deletion of your personal information;
Correction of inaccurate information; and
Opt‑out of the sale or sharing of personal information for cross‑context behavioral advertising (we do not sell personal information in the traditional sense).
To exercise these rights, contact us at Contact Us or use the Do Not Sell or Share My Personal Information link (if available). We will verify your request and respond within statutory timeframes. You may designate an authorized agent to act on your behalf.
EEA/UK
You may request access, correction, deletion, restriction, portability, and object to processing based on legitimate interests or direct marketing. You also have the right to lodge a complaint with your local supervisory authority.
8. Children’s Privacy
Our Services are intended for adults and are not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will delete it.
9. Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission or storage is 100% secure.
10. International Transfers
If you access the Services from outside the United States, your information may be processed in the U.S. and other countries with different data protection laws. Where required, we use appropriate safeguards for international transfers.
11. Changes to This Policy
We may update this Policy from time to time. The "Effective date" at the top indicates the latest revision. Material changes will be highlighted on this page or communicated where appropriate.
12. Contact Us
Questions or requests about this Policy?
Contact us to request a printable copy of this Policy.